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AI Visibility

Understand how your site shows up in AI search

“For a small team with limited resources, the AI Visibility tool has been a huge help, as we haven’t had the capacity to think about things like website discoverability.”

Get a clear view of your AI search visibility

See if your website appears in AI-powered search results, who shows up when you don’t, and track your brand’s visibility over time—all from your Squarespace dashboard.

Check if ChatGPT or Gemini is mentioning your site

See when your site appears in real AI search responses and for which prompts, so you understand how visible you are.

UI showing questions being asked in ChatGPT and Gemini.

Keep tabs on your visibility

Re-run your prompts to monitor ranking changes and mentions of your site as you improve your site and content.

UI showing CTA titled Run Prompts.

Understand your unique competition

Identify competitor brands and source websites that AI search platforms use when making recommendations in your category.

UI showing list of other brands.

Everything you need, no third-party tools

AI Visibility is built into your Squarespace dashboard, with no external subscriptions or integrations required.

SEO / AI visibility dashboard showing how you can see how your brand appears in ChatGPT.

How AI Visibility works

Run suggested search prompts through AI and get an overview of when your site is cited, where it ranks, and who your competitors are.

Use search questions based on your site

AI Visibility autogenerates realistic questions someone might ask AI tools about brands and businesses like yours. You can edit, add, or delete prompts to match your insights.

UI showing an example prompt that could be asked in an AI search engine, and whether or not your site was mentioned.

Find out who else is mentioned

See the competitor brands and sites AI includes in its answers for searches in your category.

UI cards showing fictional competitor brands.

See if your site appears in AI search results

Each prompt is run through AI search engines like ChatGPT to show if your site is mentioned, where it appears, and which competitors show up when you don’t.

List of AI prompts with a label for each mentioning if it was mentioned or not mentioned.

Track your visibility over time

See where your business appears in AI answers for each prompt and if that position has changed. Re-run prompts to track changes as you update your site and content.

UI showing a search visibility score of 86%.

More built-in tools to help you show up in search

Every Squarespace website includes integrated features and expert guidance to help you grow your online visibility.

Automatic sitemaps

Squarespace automatically generates and links a sitemap.xml, which lists every URL on your site for perfect indexing.

Mobile optimizations

Every mobile Squarespace site is set up to get prioritized in search results, with no change to desktop or tablet versions.

Structured data markup

Your site’s content, listings, blog posts, and events are marked up by default to improve search engine indexing.

SSL security

Free SSL certificates for all Squarespace and third-party domains connected and pointing to Squarespace sites.

Emily Dilcherd, Elle Studio

For me, it’s not just about being found, but about being found by the right clients. The AI Visibility tool has been really helpful to understand how my website is set up for AI-driven search and discovery, helping me structure written content, imagery, and other details so platforms like ChatGPT can surface my brand accurately.

Brandon Terry, Nomad Navigation

The AI Visibility tool has been a game changer for myself and my business. When creating a new page for an event, it gives me the details I need to see where it's mentioned on ChatGPT—so I can optimize content and rise to the top.

Chelsea Clark, Fall Kills Creative Works

For a small team with limited resources, the AI Visibility tool has been a huge help, as we haven’t had the capacity to think about things like website discoverability.

Frequently asked questions

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