Get Started With AI Tools: Our Webinar to Build and Grow Faster

If you’re unsure where to begin with AI, our on-demand webinar can help. In just 10 minutes, we’ll cover our latest AI tools that can help you with content creation, visibility, website building, and growth. See how these tools provide assistance and support, all without sacrificing what makes your brand unique.

Read the full transcript below.

00:00 Introduction

Hi, I’m Eunice, a Community Manager at Squarespace. Today I want to show you a few practical ways Squarespace can help you build and grow your business with AI.

If you run a business online, you’re probably doing a little bit of everything all the time. Building your site. Writing copy. Updating content. Trying to get found. Promoting your business.

AI can absolutely help with that. But a lot of AI tools still leave people with the same question:
Is this actually helping me create something better, or just faster?

At Squarespace, our approach is a little different.

Our AI tools are designed to help you get started faster, make stronger choices, and grow your business, without losing what makes your brand feel like you.

So in the next few minutes, I’m going to show you three ways to use AI tools from Squarespace in a way that can genuinely help you run and grow your business:

First, how to get started faster. 

Then, how to refine your content. 

And finally, how to better understand your visibility online.

Let’s jump in!

01:03 Get started faster with Blueprint AI

You may know what your business is. You may even know what you want your site to say. But turning that into a polished, professional online presence is where a lot of people get stuck.

That’s where Squarespace Blueprint AI comes in.

With Blueprint AI, Squarespace helps you create a personalized website starting point - based on your business, goals, and style.

To demonstrate, here on squarespace.com, I’ll click Get Started. Today I’m creating a website for Lumen Studios, a fictional creative studio that offers services such as branding and website design. 

I’ll begin by answering a few questions about my business, starting with what my site is about, and this will be a general topic [Digital Marketing]. Then I’ll click Next to choose the goals for my site. I want to Promote a physical business, Sell services, and Offer a contact form. Next, I’m building this site with Blueprint AI, so I’ll select the Build a Website option.

Let’s give that a moment.

And now I get to set some preferences around tone and design with a brand personality. This is going to help shape the tone, voice and feel of my site. I’m going to go with the Sophisticated personality. 

Next, it's entirely up to you to decide the pages you’ll start with. You can add more and make changes at any time.

As I move through the flow, Squarespace is generating a starting point that feels tailored, not one-size-fits-all.

What’s especially helpful here is that you’re not just getting random content or a generic layout. 

You’re getting design guidance, structure, and starter content that already feels much closer to something you’d actually want to build on.

Now instead of starting from scratch, I have a site foundation I can work from. It already reflects my business, my style, and the kind of experience I want to create.

So that’s the first role AI can play: helping you get moving, faster.

03:32 Create better content with Squarespace AI

Once you have a strong starting point, the next challenge is creating your content.

This is where a lot of people lose time. Writing headlines. Reworking descriptions. Figuring out how to say something clearly. Trying to make the site feel polished and on-brand.

AI can help here too.

[COPY] Lumen Studios is a creative studio in Brooklyn, NY, shaping brand identities and digital content through thoughtful visual storytelling.

Let’s begin by adding a brand identity. On the left-hand side is your main menu. Click the gear icon in the bottom right of the main menu to open the Settings panel. Then go to Brand, and click Brand Identity. In the description field, I’ll describe what my business is about, then select the personality that defines the tone of my site and business. Notice the personality I selected earlier has already been populated. If you begin with a template or skip this step, you’ll be able to set it for the first time here. Now, when I generate text using AI, the content will reflect the brand information I’ve added in this panel. This is not only going to help me create a better first draft, but text that’s more consistent with my tone, voice, and brand.

Now let’s see how AI generates text content. 

Here on my homepage, I want to offer more specific messaging about Lumen Studios. I’m going to improve this section of copy. 

I’ll delete this placeholder text, and first I want to demonstrate how you can use AI to generate text from a prompt. Click into a supported text area, like this text block, and click the three circles icon in the text toolbar. You can enter your own prompt for AI or, if you’re stuck, choose one of these pre-built prompt starters–paragraph, pitch or blurb. I’ll go with Paragraph, then complete the prompt: Write a paragraph about what sets Lumen Studios apart. 

You can also use AI to rewrite existing text. Highlight the text you want to edit, click the three circles icon to open the AI prompt field, then choose from one of these options–simplify, shorten or lengthen. Let’s go with Simplify. So instead of staring at the page and rewriting from scratch, I can use AI to generate or refine content right where I’m working. 

What I like about this is that it helps you get to a better draft faster, but you’re still in control. And with Brand Identity set up, you’re starting from copy that already feels more aligned to your business and brand. You can adjust the tone, edit the wording, and shape the final result so it fits your brand. That’s an important part of the experience. And this is especially useful when you’re building out service descriptions, homepage messaging, or other pieces of copy that need to be clear, polished, and persuasive.

So the second role AI can play is helping you refine what you’ve built and get to a stronger result, with less friction.

07:05 Improve visibility with AI SEO tools

The third way AI can help is by making it easier for people to find your business online.

Creating a great website is only part of the job. You also want your site to be clear, searchable, and easy for search engines (and increasingly, AI tools) to understand.

That’s where Squarespace’s AI SEO tools come in. From the main menu, let’s go to the SEO/AI Visibility panel. 

Writing page titles, descriptions, and other SEO details is important and can increase your site's visibility to search engines, but for a lot of people, it’s also one of those tasks that gets skipped or rushed. It can be hard to know what to write, or how to write it in a way that’s both clear and effective.

Our SEO report tool scans your site and offers suggestions for pages that don't have SEO descriptions. So here, instead of filling in every field from scratch, I’ve got these AI-generated page titles and descriptions that are based on the content of those pages. That makes it much faster to add the kind of metadata that helps search engines understand what a page is about.  

And the same idea applies across your site. Squarespace can also help you generate things like product descriptions, image text, and other supporting content that strengthens your site’s SEO foundation while saving you time.

Another helpful way to use AI is to create FAQs for your site. FAQs are valuable because they let you add clear, useful information in a format that answers real customer questions. That’s helpful for visitors, and it can also help search engines and AI systems better understand your business and what you offer.

In the Pages panel, add a new page and choose from one of our pre-built FAQ pages. 
I’ll edit the page, edit this first block and delete the question. Let’s write a prompt for AI to generate a sample question that a client might want to know:

[COPY] Write a FAQ question about our services

So instead of starting from a blank page and trying to think of every question a customer might ask, you can use Squarespace’s built-in AI writing tools to generate a strong first draft. From there, review, edit, and tailor the questions and answers to match your business and your voice.

That’s really the theme across all of these tools: Squarespace helps you do the heavy lifting, but you stay in control of the final result.

So this third role AI can play is helping you build a site that is not just beautiful, but easier to discover, easier to understand, and better equipped to support your growth.

09:00 Conclusion

So those are three practical ways to think about AI:

• It can help you start faster with a stronger foundation.

• It can help you refine your content and make better decisions as you build.

• And it can help you grow by giving you more visibility into how your business is being discovered online.

What ties all of this together is that these tools are built into Squarespace. They’re not separate products you have to stitch together. They’re designed to work as part of one platform that helps you build a business that looks professional, feels distinctive, and is ready to grow.

That's all for today. Be sure to check out all the resources linked in the Resources window for more on this topic, and we hope to see you in the next one. 

Thanks for watching! Bye.